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Strategic AlliancesTMC has developed a new concept for overseas companies willing to enter the South African market. This new strategic business concept involves the use of strategic alliances with overseas companies to penetrate the South African market. TMC has been assisting overseas companies to enter the South African market, by securing projects for the strategic alliance set up between TMC and the particular overseas company, using joint funding for the marketing activities and then managing locally projects on behalf and in conjunction with the strategic alliance partner, with active participation of the strategic alliance partner within the project. Over the years, TMC has also been providing business consultancy services to overseas companies who wished to set up a presence locally in the South African market. For instance, TMC has been instrumental in the identification of strategic alliance partners, agents and distributors for a number of overseas companies, as well supporting the negotiation processes conducive to the setting up of such business relationships. This process has often also worked in reverse i.e. identification and setting up of such business relationships for local companies in respect of appropriate strategic partner companies overseas. Furthermore, TMC has continuously welcomed the formation of appropriate strategic alliances between local companies and TMC within the South African market and we continue to look out for such opportunities to establish strategic alliances, whenever they present themselves, conducive to strategic networking with other South African companies and with other companies overseas.
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